This study was created to bring to Latin America for the first time the methodology developed by More in Common (MiC) that has already been implemented in Europe and the United States.
Based on the Theory of Moral Foundations (Core Values or Core Beliefs), It seeks to identify the different segments that make up the Colombian population according to their demographic characteristics, motivations and set of values that guide their ideological and political preferences, seeks to analyze the dynamics of polarization around the six themes already identified in the first phase of the study as relevant in online conversations (Peace Agreement, social protest, corruption, gender and diversity, environment and Venezuelan migration). and compare the general findings of the first phase of the online study with the findings of the second phase to be performed in offline environments
